The founding president of the online homebuyer education company Framework, Danielle Samalin, was named Monday as one of HousingWire’s 2014 Influential Women in Housing.
Samalin also serves as vice president of homeownership initiatives at Housing Partnership Network (HPN). In 2012, HPN partnered with the Minnesota Homeownership Center (MNHOC), a fellow nonprofit, to create and launch the Framework course.
Framework is a comprehensive, interactive course that allows first-time and returning homebuyers to easily and conveniently educate themselves on homeownership and the homebuying process in a challenging real estate market. It is available in both English and Spanish.
To increase the accessibility of homebuyer education, Samalin has leveraged HPN and MNHOC relationships to form partnerships with more than 60 industry organizations, including major lenders, housing finance agencies and nonprofit housing counseling agencies. The Framework online course has already been used by homebuyers in 45 states.
"Framework is a highly collaborative effort,” said Julie Gugin, executive director of the Minnesota Homeownership Center and chair of the Framework board. “Danielle’s leadership has been instrumental in helping us realize Framework’s vision of ensuring successful homeownership through homebuyer education."
As HousingWire noted in its announcement, Samalin is well positioned to influence the experience of thousands of mortgage lenders and borrowers nationwide.
“Our vision is to change the way people approach one of the most important decisions of their lives—homeownership,” Samalin said. “It’s a simple concept: educated homebuyers are better homeowners. With Framework, every person considering buying a home can get educated first. It’s a cost effective and scalable solution for ensuring the future stability of the housing market. I am honored by HousingWire’s recognition.”
Samalin participates in the National Industry Standards Advisory Committee and the Cornerstone Partnership Standards Committee, and helped create the Coalition of HUD Housing Counseling Intermediaries.
Going forward, she says she plans to continue to expand connections with industry partners, including national, regional and home-loan banks, make Framework available to more homebuyers and advance policy to embed homebuyer education and counseling into the homebuyer process.
Now in its fourth year, Influential Women in Housing is the first such recognition program of its kind in the U.S. Mortgage trade press. It honors individuals who are making notable contribution to their businesses and to the industry at large, with a specific focus on contributions made in the last 12 months. Samalin is one of 30 women to be recognized this year.
“This year’s program was new in many ways for us, because we often focused our efforts on assessing what kind of impact a leader had outside of their specific company or singular professional role,” said HousingWire Executive Editor Jacob Gaffney. “It’s truly inspiring to see so many women accomplishing so much.”
HousingWire is the nation’s most influential news source covering the US housing economy for industry professionals, spanning residential mortgage lending, servicing, investments and real estate operations. It has been recognized for excellence in journalism by the Society of Business Editors and Writers, the American Society of Business Press Editors, the National Association of Real Estate Editors, and Trade Association Business Publications International.